There’s no doubt that SWOT analysis is an important tool for business growth. In fact, it can be used in a variety of different industries to help you better understand your strengths, weaknesses, opportunities, and threats. If you want to make sure your SWOT analysis is top-notch, don’t hesitate to choose from one of our free SWOT analysis templates.

These templates provide you with all the information you need to complete your analysis quickly and easily, so you can start taking advantage of your company’s strengths right away.

Strengths, Weaknesses, Opportunities, and Threats


  • Strong relationships with customers and partners
  • Strong brand recognition
  • Robust sales and marketing strategy


  • Budget constraints could hamper growth prospects
  • Lack of innovation could hinder market share gains


  • Increasing demand for services as the economy improves
  • Development of new services to meet customer needs


  • Competition from rivals who are investing in new technologies

How to Conduct a SWOT Analysis?

If you’re looking to conduct a strategic analysis of your business, you’ll need to use a SWOT analysis.

Here’s how to do it:

  1. Define your objectives. What are you trying to achieve with the strategic analysis?
  2. Identify your strengths (what you’re good at). What makes your business unique or successful?
  3. Identify your weaknesses (what you could do better). What are the barriers to achieving success?
  4. Create a list of opportunities (what could change that would make things easier for you). What opportunities do outside forces present that could benefit or harm your business?
  5. Create a list of threats (what could prevent you from achieving your objectives). What obstacles are in the way of realizing opportunities?

The 5 Best SWOT Analysis templates

If you’re looking for a way to showcase your SWOT analysis, these 5 templates are perfect! Each one is customizable, so you can create a template that’s specific to your company or project.

  1. SWOT Analysis Template – This template provides an overview of the SWOT analysis process and discusses the strengths, weaknesses, opportunities, and threats of a company or project.
  2. Strengths and Weaknesses Analysis Template – This template helps you identify the company’s strengths and weaknesses relative to its competitors.
  3. Opportunities and Threats Assessment Template – This template identifies potential opportunities and threats facing a company or project.
  4. Business Case Analysis Template – This template helps you develop a business case for your project or company.
  5. SWOT Analysis Worksheet – This worksheet provides an easy way to track the results of your SWOT analysis.

Purpose of SWOT Analysis

A SWOT analysis is an analytical tool used to understand the strengths, weaknesses, opportunities, and threats of a company or organization. It can help you identify where your company stands relative to its competitors and identify areas for growth.

There are a few purposes for which a SWOT analysis can be used:

  1. To evaluate the strengths, weaknesses, opportunities, and threats of a business or organization.
  2. To develop strategies to exploit the strengths and address the weaknesses.
  3. To improve decision-making by understanding how different factors affect an organization’s performance.
  4. To provide guidance on where to allocate resources in order to achieve organizational objectives.
  5. To assist in the recruitment process by understanding how different aspects of a company may appeal to potential employees.

SWOT analysis is not just for businesses- nonprofits also use SWOT analysis to better understand their operations and make strategic decisions about future growth or development.

What is SWOT Analysis?

SWOT analysis is a common tool used in business to help understand a company’s strengths, weaknesses, opportunities, and threats. A SWOT analysis can be helpful in developing strategic plans, identifying areas for improvement, and making decisions about where to allocate resources.

There are many free SWOT analysis templates available online that can help you get started. Some of the most popular templates include the PMO SWOT Analysis Template from Business Planning Tools International and the Strategic Visioning Worksheet from Strategy + Business Consulting. You can also find free SWOT analysis tools for Excel and PowerPoint on websites like Slideshare and The Free Website.

Once you have created your template, there are a few steps you will need to follow before conducting your own SWOT analysis. First, identify your company’s key strengths and weaknesses. Next, list each strength on one side of the sheet and each weakness on the other side of the sheet. Then determine which areas represent your company’s greatest opportunities (strengths) and which represent its greatest threats (weaknesses). Finally, develop strategies to address each area of opportunity and threat.

While not mandatory, using a formal framework like PEST or SOW will help you organize your thoughts as you conduct your SWOT analysis. For more tips on conducting a successful SWOT analysis, be sure to check out the links included in this article.

How to conduct a SWOT Analysis

There are many ways to conduct a SWOT analysis. The most common way is to create a table of strengths, weaknesses, opportunities, and threats. Another way is to use a SWOT matrix.


  1. Strong relationships with key customers or partners
  2. Excellent product or service offerings
  3. Strong brand reputation
  4. Significant resources available for investment
  5. Well-executed plans and strategies
  6. Effective execution teams
  7. Rapid response times to change or new challenges
  8. Talent and resources available in key areas of the business
  9. Stable regulatory environment
  10. favorable economic conditions


  1. Lack of focus on key areas of the business
  2. Complicated and costly product development processes
  3. Ineffective internal communication systems
  4. Poorly executed plans and strategies that lead to low performance or wasted resources
  5. Lack of effective leadership in key areas of the business (i.e., no clear vision, strategy or direction)
  6. A Challenging regulatory environment that can have a significant impact on operations
  7. Dependence on key customers or partners who may be difficult to deal with (or leave the market) when conditions change unforablel for them


The SWOT analysis is a very important tool in business and it can be used to better understand your company and its strengths and weaknesses. A free SWOT analysis template can help you to easily show off your analysis and make sure that it is coherent and well-organized.

Frequently Asked Questions

What is a SWOT analysis?

A SWOT analysis is a tool used to help companies and other organizations identify their strengths, weaknesses, opportunities, and threats. It can be helpful in developing strategies for improving performance.

How do I perform a SWOT analysis?

There are several ways to perform a SWOT analysis. One way is to use a template. There are many free templates available online. Another way is to use anSWOT matrix or grid software.

Hi! I am Benjamin. I am a passionate Blogger and doing blogging for a couple of years.